Peavey Commercial Audio Selects Innovative Audio Solutions to Distribute in Saudi Arabia

MERIDIAN, MS – Peavey Commercial Audio® and Innovative Audio Solutions announce a new exclusive distribution partnership for the Kingdom of Saudi Arabia (KSA). Well-established in the professional AV market, Innovative Audio Solutions is a diverse distribution and design business based in Riyadh, KSA uniquely positioned to effectively represent Peavey in the region.

An extension of Thomsun Group, UAE (est. 1976), Innovative Audio Solutions provides services meeting the needs of customers across a broad spectrum of audio requirements, from small-scale operations to the largest venues, making Peavey Electronics®, MediaMatrix®, and Crest Audio® ideal fits within its brand portfolio.

Upon its introduction in 1993, MediaMatrix revolutionized the audio industry, representing the world’s first digitally configured and controlled distributed audio system. MediaMatrix remains the most scalable, flexible, and specified option for digital audio distribution, processing, and control, providing operators the tools to configure and reconfigure audio and control systems in the most demanding environments, whether from a computer, touch screen, or mobile device. MediaMatrix serves the high-end audio market with the most powerful digital signal processors, software, and user-control tools for creating the most elaborate and advanced audio systems.

“With Saudi Arabia continuing its incredible journey with the Vision 2030 program, undergoing key economic transformations and unlocking enormous market opportunity, we are very excited to be working with Innovative Audio Solutions given their pedigree and traction in this ever-growing market,” says Peavey Electronics operations manager James Kennedy.

Innovative Audio Solutions sales manager, Ahmed Naufel adds, “We at Innovative Audio Solutions are extremely thrilled to announce our exclusive partnership with MediaMatrix by Peavey Electronics in the Kingdom of Saudi Arabia. We look forward to this partnership and in its continued growth to new markets.”