Crest Audio® Celebrates Inaugural Installation of Versarray™ PRO Line Array System at The Mill on Etowah

Crest Audio® Celebrates Inaugural Installation of Versarray™ PRO Line Array System at The Mill on Etowah

Crest Audio®, a Peavey Commercial Audio® brand, proudly celebrates the inaugural installation of the Versarray™ PRO at The Mill on Etowah in Canton, Georgia. The fully articulating line array system with ribbon drivers provides a customized solution for this historic venue, which sits on the Etowah River and serves as the centerpiece of Canton’s downtown revitalization program. As an adaptive reuse development, the venue was in need of a flexible, configurable sound system that could deliver high output, optimized coverage, and pristine high-fidelity audio. The mid-size Versarray PRO system chosen by the development team is a state-of-the-art configuration that’s capable of enhancing the venue’s immersive experience.

The Mill on Etowah combines an outdoor amphitheater and an indoor music and wedding venue, connected by the fully functional Reformation Brewery onsite. In the transformed textile mill’s central space, the development team wanted to showcase how the mill looked in its industrial prime, which inevitably created some sound reinforcement issues.

“With hardwood floors and ceilings, ancient brick walls, and expansive windows, any compression driver-based loudspeaker would be inappropriate in the space,” said installer/contractor Kent Morris of Cornerstone Media. “Fortunately the ribbon-based Crest Audio Versarray PRO system offered the smooth response and balanced tone the room required. And, with full Dante® integration, the solution allowed for simple connectivity coupled with extensive control.”

The indoor performance venue uses eight Crest VR PRO 112, 12″ two-way powered ribbon line array cabinets, which are designed to provide modular coverage of small to medium-size venues while offering excellent versatility and high-performance capability. The 112 modules are perfectly paired with two VR PRO 215 (2 x 15’’) powered subwoofers running in a staggered four-post layout. The system is supplemented with eight Peavey® Impulse® 5C, two-way weather-resistant, indoor-outdoor loudspeakers surrounding the main area. In the VR PRO modules, the smoothness of the Crest ribbons mates perfectly with the natural aesthetic of the wood and brick surfaces to create a compelling sonic landscape.

To further enhance the room’s overall ambience, the Versarray PRO modules are positioned discretely thanks to the advanced adjustability of the rigging system. The flexibility of the Versarray FlyQWIK™ system allows for the use of anywhere from one to five Versarray PRO 215 subs in conjunction with an appropriate number of Versarray PRO 112 cabinets. Angles between the array modules are adjustable from 0 degrees (straight) to 7.5 degrees, in 2.5-degree increments. The total angling possible between two cabinets is 15 degrees.

“Add in the straightforward suspension design, and the VR PRO system made for an elegant answer to a complex problem,” Morris summarized.

Reliability is key for any professional audio system, but especially for the very first application of new sound technology in a groundbreaking venue. Just as the development team leveraged the beauty of this 120-year-old mill to create a functional community development for the 21st century, Crest Audio brought together decades of sound reinforcement research and development to ensure that the Versarray PRO will deliver uninterrupted performance and unrivaled high-end clarity for years to come.

Peavey Commercial Audio® Launches New Website

Peavey Commercial Audio® Launches New Website

Peavey Commercial Audio® (PCA) launches its new website at Supporting all desktop and mobile platforms, the new site offers a more streamlined user interface, improved navigation, and the latest news and products from PCA’s top-selling brands: MediaMatrix®, Crest Audio® and Peavey®. The enhanced functionality allows customers and dealers to find what they’re looking for faster and more accurately.

Even under the present challenging circumstances, a new opportunity for a fresh start and perspective emerges. By redesigning the company website, Peavey Commercial Audio took something that was familiar and functional and made it even more useful and relevant. Visitors to PCA’s previous website will immediately notice the improvements in site navigation, content organization, and search functionality.

On the homepage, the new top menu leads with Products, followed by Solutions, Brands, Media, Downloads, and Support. The revamped search function helps to ensure accuracy by calling up small thumbnail photos and SKUs, enabling users to quickly make the right selection. 

If users wish to browse instead, the Brands dropdown allows them to select MediaMatrix, Peavey, or Crest Audio, and redirects to that brand’s product-focused page. The product “Compare” tool has been redesigned to offer more information in an easier-to-read format. For instance, if users want to easily compare powered PA speakers, they would simply check off the yellow “Compare” button under each item and then click the blue master “Compare” button (bottom-right of page) to call up the comparison chart. To add products for comparison, click the box with a plus sign, or to remove products, simply “x” out the photos or select “Remove All” by clicking the red trash can icon. 

Back on the homepage, Peavey Commercial Audio’s company updates are presented in a clickable slideshow with photos and links to “Read More.” PCA also reorganized its most important news under the Media menu tab, which has dropdowns for News & Press, Case Studies, Videos, and History. Downloads, which includes Software/Firmware, Catalogues/Brochures, and Whitepapers, also offers a simpler reorganization.

Further prioritizing the user experience, the Support tab’s “Where to Buy” allows users to select International Distributors or U.S. Sales Reps to help refine their dealer search. Support also includes links to MediaMatrix’s Training and Knowledge Center. Additionally, PCA follows the latest trends in website design by linking to its social media pages for Facebook, Twitter, YouTube, and LinkedIn, directly from the homepage.

PCA invites everyone to explore the new website and try the improved search and compare functions at

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